Karachi Newcomer Adds 68 Nights & PKR +300K With Agoda

CHALLENGE:

Like many hotels, this 80 room / 3-star Karachi hotel in Saddar Town was accustomed to the production offered by Booking.com but had doubts about the potential of other online channels.

STRATEGY

Our revenue management & distribution team analyzed market trends and devised the following strategy for growth:

  1. Closely monitored the source market and recommended adding a new distribution channel: Agoda.com
  2. Devised a tactical pricing strategy to capture traffic & bookings.
  3. Created a targeted marketing campaign to optimize the property rank on Agoda.

RESULTS

Opening a new channel with a specially designed marketing campaign led to 68 incremental room nights booked generating an additional PKR 312,167 revenue over the first 60 days, boosting room night production by 35.2%.

KEY TAKEAWAYS

  • Connecting to new channels is an important first step. Placing targeted offers in front of consumers is what transforms lookers into bookers and is the catalyst for revenue growth.
  • These positive results would not be possible without the aggressive pricing, marketing and yield management strategies that rely on the effective use of channel management software.