Founded on the notion that Pakistan’s budding tourism industry is ready to experience exponential growth in the coming years, Ascendant entered the hospitality industry with a goal to provide innovative solutions to hoteliers of all sizes, enabling them to gain seamless control of their operations and manage inefficiencies. With over 13 years of experience in Online Distribution, Andre Privateer, CEO Ascendant, was contracted by Hashoo Group to reinforce their Hotel One brand promise through a new and improved customized website, booking engine and channel manager.  

This strategic partnership led to a 4x increase in OTA bookings along with a 172% increase in website bookings. The Hotel One success story subsequently paved the way for rebranding Pearl-Continental Hotels & Resorts’ website and providing them with solutions better crafted for their needs. From there onwards, Ascendant discovered the massive gap in hospitality solutions available for small scale and medium-sized hotels scattered across Pakistan. This discovery allowed Ascendant to offer flexible solutions and modules to various hoteliers, all the while building their portfolio by venturing into pro-bono projects and strategic partnerships with companies like PIA and Daewoo.